Contents:
- How to see what’s trending on Tiktok
1.1 Follow relevant brands
1.2 Use Tiktok’s Creative Center
1.3 Lean into your viewing habits
1.4 Embrace the TikTok search page
1.5 Try third-party tools
- What’s trending on Tiktok September 2024?
2.1 Aura points
2.2 The “Staged” audio trend
2.3 The “Alibi” dance trend
2.4 Booktok
2.5 GRWM
2.6 Gen Z marketing
2.7 #Nature
2.8 #SignLanguage
2.9 Tiktok made me buy it
2.10 This is espresso
- Supporting Tiktok trends with other social media and more
How to see what’s trending on Tiktok
While it’s great to know what’s trending on TikTok right now in September 2024, the truth is that Gen Z’s favourite search engine and social media site is constantly evolving. As such, new trends can emerge overnight. Therefore, all content creators and marketing professionals – including agencies – must familiarise themselves with how to discover trends for themselves.
Here are five ways that you can see what’s trending on Tiktok on any given day and predict emerging trends to stay ahead of the curve as a blogger, creator, or marketing expert:
Follow relevant brands
With an audience of over one billion active users, TikTok is big business. Naturally, then, the largest brands invest heavily in their strategies. Brands that grew their followings on social media are particularly adept at keeping their finger on the pulse of what’s hot on TikTok. So, if you notice GymShark or Netflix jumping on a trend, it’s safe to assume that you should too.
Use Tiktok’s Creative Center
TikTok wants its creators to succeed. The Creative Center is a priceless resource for all creatives and marketing agencies. You can use the “what’s hot” to find the latest and emerging trends. Meanwhile, you can use the various tabs to filter out the trending songs, creators, and videos to guide your next steps in the world of TikTok marketing.
Lean into your viewing habits
Whether you’re a content creator or a business owner, it’s likely that you share a lot of similarities with your audience. So, the videos and trends that you’ve recently found yourself watching will probably engage your audience too. On a side note, it could be a good way to find influencers who you can team up with to grow the brand and reach new audiences.
Embrace the TikTok search page
Like most social media platforms, TikTok has a search page to help users find the videos that other people currently love. The ‘Explore’ page will show you the videos that are performing well on the platform right now. Moreover, you can narrow the search by themes or content styles, like Lipsyncs’ to identify the most appealing trends for your content creation habits.
Try third-party tools
While the platform’s own various discovery tools are great for finding out what’s trending on Tiktok, there are several third-party tools that will also help you learn how to see what’s trending on Tiktok. Keyhole is probably the most popular choice as you can track another creator’s/brand’s endeavors. Data analytics will remove the guesswork from your research.
What’s trending on Tiktok September 2024?
Understanding how to find daily trends should ensure that you’re never short of content ideas on the social media site. Nonetheless, gaining some insight into this month’s trend can streamline your research and scheduling, allowing you to spend more time on content creation and promotion.
Here are 10 TikTok trends that should dominate your social media activities over the coming weeks, thus helping you build your audience and revenue generation opportunities.
#1 Aura points
If you look through the Tiktok search pages and reels right now, it won’t be long before you come across the concept of aura points. Aura points are seen as a badge of “coolness”. This is open to interpretation, giving some creatives the opportunity to showcase genuinely cool things whereas others will use it in an ironic or humorous way.
For example, brands or bloggers may use it to highlight a love of their new font pairing. Or the “aura points” trend could also be used ironically by highlighting a receipt mishap or faux pas. Of course, for others, it may be a case of showing off a cool new product that you’ve discovered, potentially as a way to sell merchandise or affiliate-linked goods.
#2 The “Staged” audio trend
TikTok trends often emerge as a result of audio clips turning into memes. The “Staged” tread comes courtesy of audio from Michael Sheen and David Tenant’s 2020 comedy. In the clip, the two characters talk about their respective artwork (Tenant’s is basic whereas Sheen’s is technical), which serves as the perfect audio to showcase the progress of a project.
To complete this trend, creatives hold up their early-stage creation for the first part of the audio before revealing the final creation for the second half. This could manifest as showing the development of a logo, a product, or any creative activity. Therefore, it is an ideal trend for individual creators and brands alike in September and the rest of 2024.
#3 The “Alibi” dance trend
Dance trends are a common feature in the world of TikTok trends, capturing the imagination of audiences. Not least because everyone from talented dancers to fun-seeking amateurs can add their clips to the trend without the need for expensive items or a major investment of time. The Alibi dance is a great example that’s doing great numbers in September.
The Sevdaliz is accompanied by a simple dance that’s all about hip movement. A solo, duet, or group dance can be easily uploaded and included while you’re almost guaranteed to get views. Find a unique touch, and you could go viral. Either way, you’ll capture the attention to increase the awareness of your brand or personal account.
#4 Booktok
Booktok is a cornerstone of Tiktok and is considered an evergreen trend. Over 36 million posts have been created relating to it, helping thousands of people discover their next read and join a community of bookworms and reading enthusiasts. If you’re an author, it is a great way to introduce audiences to your latest and greatest works.
Alternatively, bloggers and creatives can make content focused on books in their niche. It can help you establish yourself as an authoritative and respectful voice while also engaging with an audience that may subsequently consume your content or buy your products. Better still, any content you make in September could attract views long after you’ve posted.
#5 GRWM
Get Ready With Me, also known as GRWM, is a popular trend that works well on various social media platforms. The trend is easy to understand. You simply make a video that shows your routine of getting ready for an event. This could include fashion and beauty tips, for example, thus opening the door to many product placements and promos in the video.
The changing weather means that September is a month when people must embrace fashion changes, making this a good time to jump on the trend by seeing what’s trending on TikTok in this arena. You can also add GRWM videos in the build-up to significant events, ranging from gigs to sports events or date nights. It can engage and inform your viewers.
#6 Gen Z marketing
The Gen Z marketing trend is one that started earlier in 2024 and saw huge growth throughout the summer months. Most commonly, brands allow Gen Z employees or interns to take over their TikTok channel to create content. There are many examples that have subsequently gone viral while creatives can find freelancer work by connecting with brands.
Even individual bloggers can jump on this trend by creating faceless video marketing content in which the text overlay states it’s a Gen Z creator. If you are a Gen Z creative, though, this is an ideal opportunity to create authentic content that is likely to resonate with both Gen Z audiences and older viewers alike.
#7 #Nature
If using the TikTok Creative Center or hashtags finder to find what’s trending on TikTok, #nature will almost always feature quite high. It can relate to travel, wellness, wildlife, and a host of broad topics that users watch for hours. As we leave summer and approach the change of autumn, it could be one of the most effective trends for late September.
Content related to nature can manifest as many different concepts. From educational or life-affirming content to comedy, your imagination is the only limit. Similarly, it can link very nicely to a wide range of products, such as autumn/winter fashion lines and other seasonal goods. It can additionally feed into campaigns built around Halloween heading into October.
#8 #SignLanguage
A quick look at the Tiktok Creative Center shows that the #SignLanguage trend has been performing well for a little while now. While it has dropped out of the top 10 rankings, it continues to grow with regard to views. Ultimately, that is the most important metric, even if the declining rank means you’ll have to act fast to jump on the September trend.
It shows that TikTok trends can be educational and informative rather than just entertaining. This is an ideal way for bloggers in appropriate niches to build stronger connections with their audiences. Sharing your skills and knowledge in an engaging way is a truly rewarding experience, undoubtedly cementing itself as one of the top uses for social media sites.
#9 Tiktok made me buy it
“TikTok made me buy it” is a fairly self-explanatory trend, and one that has surfaced in various guises in recent times. It is a fun way to promote products that you’ve found through TikTok, either by following a brand/influencer or directly from the TikTok shop. Likewise, brands can utilise it as a way to promote their own products.
Individual creatives may look to monetise their content by leaving affiliate links to the product “Tiktok made them buy” or use this as a way to generate brand deals on Tiktok. The key to success lies in making the product appear fun, functional, and great value for money. This can be played through a straight tone of voice or with a tongue-in-cheek approach.
#10 This is espresso
The “This is espresso” Tiktok trend is another that focuses on filming videos to accompany a premade sound clip. This instance comes from a Sabrina Carpenter clip. Right now, it should appear on virtually all “What’s Trending on Tiktok” guides. It’s an easy trend to hop on as long as you use CapCut or a similar App to get the audio and complete your edit.
Although the trend became popular at the end of August, there is still plenty of life in it. Simply find a situation where someone might judge you, and you won’t go far wrong. To get the most interactions, though, you will either want to find a situation that they all relate to or think outside of the box to surprise them with a left-field idea that showcases uniqueness.
Supporting Tiktok with other social media Apps and more
TikTok is one of the best social media platforms for building brand awareness, developing a fun yet authoritative voice in the industry, and engaging with your audience while simultaneously showcasing your relevance. While it should play a key role in your marketing and content creation strategy, it is not the only key ingredient in the recipe for success in the modern digital landscape.
To build a more effective and comprehensive marketing or content creation strategy, you should additionally;
- Learn to grow visibility on other social media channels by finding Instagram hashtags, popular Pinterest trends, and viral content for X/Twitter.
- Ensure that you create enough content to stay relevant and keep users engaged, potentially using automated scheduling.
- Be aware of major events in politics, sports, and entertainment as social commentary can be a great way to gain further visibility.
- Ensure that social media campaigns are supported further by blogs, articles, podcasts, courses, and high-value content that’s relevant to your audience.
- Build a consistent voice that all content should align with, even if you have opted for a faceless digital marketing brand.
- Avoid trends that might alienate your audience or look out of place in relation to your personal or company brand.
Of course, you should also consider how TikTok and other marketing efforts will actively generate revenue for you – whether that’s through sales, affiliate programs, influencer marketing, or other channels.
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