10 Apps Social Media Marketers Need in 2023

So you’re in social media marketing? Maybe you’re a social media manager, an influencer, a blogger, a brand, a business, or a mix of the above. Either way, you’re going to find that you want to be able to access more information about what you’re doing online and what works, as well as the tools that will help you to do a better job. And if you’re not using them already, this is where the best social media marketing apps will come in.

In this blog post, we’re going to take a look at the tools you might need to turn to in social media marketing and the very best apps to access in 2023. Let’s get into it

Growing as a Marketer

As a social media marketer, your job is always changing. You’re going to find that you really need to stay ahead of the curve in order to find success. Social media is always adapting, new apps are popping up, trends are constantly blossoming, and algorithms change like nobody’s business, but that doesn’t mean you have to get left behind.

It’s safe to say that growing as a marketer can be just as quick and easy as the ever-changing nature of the field. But in order to do that, you need to know what will get you ahead of the game. This is where the right apps can come in handy.

Why Social Media Marketing Apps?

In marketing, there’s a growing number of tools that you can use to monitor activity, track data, understand your audience, grow your reach, get more engagement, and so much more. Without them, you may find that other businesses are creating much more impactful marketing and you’re left wondering why your campaigns just aren’t hitting. When this is the case, it’s time to turn to the right social media marketing apps to help you out.

While you can take the route of posting and tracking what works without apps and data, it might take you a little longer to optimise and see what’s working for you. Instead, turning to the right apps can help you to make more of an impact with the campaigns you’re creating.

Marketing on the Go

So what is it about apps themselves that are appealing? You’re going to find that marketing on the go with these kinds of apps can make your decisions easier, as well as get you results. It’s all about having to quickly access information and make decisions on what to post and when. You want to be able to turn to tools that make your job easier and allow you to get your marketing out into the world effortlessly too. But this doesn’t mean you have to be chained to a desk.

As a social media marketer, you may need to be responsive at all times of the day. Maybe you’re even working on international projects and in different time zones. This means having access to your tech and systems in the palm of your hand can be just what you need. Social media marketing apps could just about change the game for you.

The 10 Social Media Marketing Apps to Know About in 2023

So now that we know a little more about why it matters for you to work with some of the best social media apps around for your marketing work, let’s take a look at some that you might want to know about. They might just make your job easier and allow you to get more out of the marketing that you’re doing. Let’s take a look.

1. Buffer

So first of all, let’s kick off with Buffer. This is a social media scheduling app that allows you to connect to platforms such as Twitter, Facebook, LinkedIn, Instagram, and Pinterest to schedule your posts. It has both free and paid versions that you can use, and allows you to view follow-up stats to see how stuff is performing.

2. Hootsuite

Then we have Hootsuite. This is another app that allows you to manage your social media accounts. Again, there are paid and free versions and you can connect a few of your accounts in one go to manage them from one place. You can also create posts, plan them, publish them, and engage with your audience.

3. Canva

If you want help in creating posts or making great marketing graphics, you need to be using Canva. Canva is a free design tool that also has a premium paid option too. With Canva, you can create social media posts using templates, save your designs, and easily post them to your platforms too. There are so many color and font customisation options too, with a range of post sizes for different platforms to use.

4. Later

Later is another social media management tool that was originally designed for Instagram. However now, you can also post to LinkedIn, Facebook, Twitter, and Pinterest too. You can publish your content through the app, schedule, add hashtags, and even take a look at how posts are doing too.

5. Facebook Pages Manager

If you’re big on Facebook marketing, then you absolutely need to be using Facebook Pages Manager. The way that we do business on Facebook has rebranded to Facebook Business Manager with everything you need under one roof. If you have a Facebook Page (or several) that you manage, then you’re going to want to be able to manage comments and interactivity (particularly in groups) in one hub – this is it.

6. Facebook Ads Manager

As a step on from that, there’s also the Facebook Ads Manager within the Facebook Business Manager platform to use too. If your brand or business is running ads on both Facebook or Instagram, then you’ll want to be able to manage everything in one spot. You can set your budgets, take a look at how things are performing, make optimisations, and so much more.

7. REP

If you’re into influencer marketing, then you need to know about REP. Here, brands can create campaigns that connect directly to influencers in order to create campaigns and even giveaway products. You can source social media influencers this way and even see their analytics to help you choose the right people to work with too.

8. Mention

Next up, we have Mention. If you want to keep track of what’s being said about your brand or business online, this is the app for you. Here, you can easily keep an eye on when your name is being mentioned, and interact with users on social platforms that are talking about your brand. You can also work with your team via the app and work on a strategy to boost your PR and brand awareness too.

9. Slack

Now we’re coming to the tools and apps that are going to make your job easier. These are social media apps, but they’re not all about marketing – but hey, neither is your job. You still need to work on projects and communicate with your team, and that’s where Slack comes in. Slack is an online chat and messaging tool that aims to boost your productivity and streamline communication between your team. Create channels and talk to your team in one place so that everyone is on the same page with the content, campaigns, and topics you’re talking about.

10. Trello

Finally, next on your list of productivity apps needs to be Trello. Trello is an online project management tool that you can use with your team. Whether your marketing team works remotely, in the office, or all around the world, manage everything in one place with Trello. You can easily see where you’re at with your social media campaigns, assign tasks, and see who needs to do what. Not only can you check in on the go with the app, but you can update your team and know exactly where different campaigns and projects are in seconds.

Becoming a Social Media Marketing Butterfly in 2023

When it comes to making your social media marketing career soar, you want to be in the know at all times. You also want to be able to access the best data sources, great graphics, manage your projects, understand what your audience wants, connect with people, and so much more. So by working with some of these social media apps, you should find that it works well for you.

While this list is by no means exhaustive or a list of apps that you absolutely have to follow, they’ll set you off to a great start. So if you’re a social media manager looking to grow your career or business in 2023, get started with these ten apps now. You’ll find that your job feels easier than ever when you do.