Whether launching a new career in blogging or looking to level up your strategy in 2025, the potential for online success as a modern creative is now greater than ever. Better still, by taking inspiration from the top male bloggers and understanding how they broke the internet, building a successful strategy becomes far simpler.
Men who blog can unlock fantastic opportunities working for themselves via their platforms, on behalf of clients as guest bloggers, or through the gig economy. When looking at the top male fashion bloggers, tech bloggers, and fitness bloggers, the opportunities to establish additional revenue streams become clear too.
Here are 12 top male bloggers who have broken the internet in various environments through traditional blogging as well as vlogging. Try to learn something from each and your online career will inevitably look brighter than ever.
Neil Patel
Website: Neil Patel: Helping You Succeed Through Online Marketing! Online following: 550k+
Neil Patel isn’t only blogger who has claimed headlines at multiple stages throughout his career. Interestingly, he has done this by teaching marketing to both women and men who blog, highlighting how becoming an authoritative voice can translate to stunning results.
Patel also works with several high-end clients including the likes of Adobe, CNN, ESPN, HP LinkedIn, and Ricoh. Many of those business relationships and collaborations have come directly off the back of his blogging career, which launched way back in 2006.
The marketing expert and blogger delivers in-depth analysis into a wide range of digital marketing topics, helping individual bloggers and global organizations alike. His ability to create viral content, which is further supported by paid online courses, has seen him become one of the most respected names in the field. In fact, Patel was even a guest on the Break The Internet podcast to discuss strategies that bloggers and creatives can adopt.
His personal brand and value to the marketing and blogging community are stronger than ever.
Matt Drudge
Website: DRUDGE REPORT 2025® X Followers: 466k+
Matt Drudge is a respected journalist, content creator, and author primarily known for political commentary. Thanks to his website, the Drudge Report, he has been responsible for breaking the internet with several major stories while gaining millions of hits daily.
The news aggregator website was launched in 1995, making it one of the first of its kind while also highlighting how top male bloggers can leverage success from content produced by others. Moreover, it is a website that has shown how to break the internet and influence the world.
In 2006, it was stated that “Drudge’s coverage affects the media’s political coverage” by Mark Halperin. The website has broken the internet with coverage of key political stories including the Monica Lewinsky scandal, the Obama photo, and Prince Harry in Afghanistan insights. The platform has also been involved in its fair share of controversies, extending to its exclusive content as well as conspiracies and hoaxes. Generally, though, the attention is positive.
One thing is for sure, the site is one of the most important political platforms across all media.
Joe Wicks
Website: Joe’s Blog / The Body Coach Instagram Followers: 4.8 million+.
Best known as The Body Coach, Joe Wicks is easily one of Britain’s top male bloggers. Starting with Instagram videos in 2014, he has gone on to create one of the country’s most visited blogs within the field of fitness and nutrition, as well as accessible coaching programs.
After gaining a lot of attention online, Wicks went on to release several recipe books while also working on TV and building a strong YouTube following. His persona of being both fun and informative with ideas that are accessible to the average person saw several uploads go viral.
However, Wicks’ biggest example of breaking the internet came during the pandemic as she launched a YouTube series called “PE with Joe” in which he streamed home-based exercises to help kids and families stay active during lockdown. In addition to capturing the nation at a difficult time, his efforts saw him awarded an MBE. His blog includes recipes, tutorials, and advice on nutrition, fitness, and general wellness. Content is easily digestible and beginner-friendly.
When seeking inspiration for how men who blog can build a brand, there is no better example.
Alex Tew
Website: Calm Blog | Alex Tew X Following: 27k+
Back when the internet was still in its infancy, Alex Tew was one of the first to break it, capturing global attention with a simple idea that would change his life and show the power of online creativity. While now an authoritative voice, he made his name even before he started blogging.
The Million Dollar Homepage was launched in 2005, selling advertising space in the form of pixels sold in 10×10 squares. It quickly became an internet phenomenon due to a combination of media press attention and talk across online communities. All pixels had been sold within five months, landing Tew a colossal $1m from a single website. And it launched his entire career.
Today, the Calm (a company he co-founded) blog is one of the top domains in the field of mindfulness, confirming Tew’s place as one of the top male bloggers worldwide. As well as the mindfulness App, the Wiltshire-born entrepreneur and blogger has launched several online ventures including two social media sites – PopJam and One Million People – while continuing to build a personal brand through the Calm blog itself. He works in various collaborations too.
While not initially a blogger, his story is the inspiration for generating revenue as a blogger/creative.
Chris Beastall
Website: Men’s Fashion & Lifestyle Blog 2024 – Ape To Gentleman Instagram Following: 42k+
Launched in 2009, Ape to Gentleman has become one of the go-to platforms for modern men looking to elevate their style. Naturally, founder Chris Beastall has become one of the top male fashion bloggers online and is known for sartorial and grooming advice.
Beastall doesn’t run the site alone and is joined by several of the best male fashion bloggers and style experts including Reiss Smith and Charlie Thomas, as well as popular female voices like Jessica Punter. Beastall has been featured by the likes of Hawes & Curtis too.
Ape To Gentleman has gained huge attention when dropping its own clothing lines. From a blogging perspective, a very steady following becomes a break-the-internet moment whenever the website interviews male-style icons from other industries. An interview with tennis superstar Rafael Nadal stands out as one of the brand’s biggest moments, cementing Beastall’s place at the top table of bloggers within the male fashion sector. Both in the UK and worldwide.
The company continues to grow 15 years into its journey, which should inspire all bloggers.
James Smith
Website: Affordable Online Coaching TikTokSubscribers: 1.7 million+
Regardless of whether located in Britain or Australia, James Smith is a non-nonsense PT and content creator who gains clients from around the globe. Whether it’s text-based, video-based, or audio-based, his words always garner a significant response.
First and foremost, Smith’s content focuses on helping clients transform their health with 12-week transformations and sustainable lifestyle changes. This includes easy-to-digest text content as well as videos that utilize graphs, analogies, and more.
Smith is another content creator who enjoys a big following and good engagement with all posts. However, his break-the-internet moments often come from mocking other gymfluencers by calling out their factually wrong generally ridiculous posts. While viewers love the “online beef” between creators, Smith’s responses aren’t just attacks on other creators. They dispel the myths while pointing the user to more accurate information and better lifestyle advice.
In recent times, he has started SMM coaching, showing the power of new revenue streams.
Rowan Row
Website: Home | Rowan Row | Content Creator | Fashion & Fitness YouTube Subs: 2.1 million+.
Rowan Row is one of the biggest male fashion bloggers in the UK, boasting well over 4 million followers across all channels. Predominantly a fashion blogger, he has expanded to the worlds of fitness and men’s lifestyle in recent years, getting great engagement across them all.
His style is self-described as “simple but significant”, a mantra that is present in his content across a blog in which most posts have read times of just 1-5 minutes. His content certainly highlights the power of images, especially when supported by powerful words.
Row’s success has seen him launch Haiduc London, a luxury men’s suits brand that has a pre-built audience from the blog and social media channels. His content regularly attracts huge attention in the online fashion arena, which was underlined with a nomination in the Fashion Category of the Influencer Awards 2018. Videos, blogs, and social media posts regularly attract hundreds of thousands of views within the first few hours. He is clearly a top male blogger.
From Adidas to Zegna, Row has worked with many high-reputation clients too.
Cristiano Ronaldo
Website: Cristiano Ronaldo | Official Website Total Online Reach: Over one billion.
Whether you consider the world’s most recognisable footballer to be a blogger or not is a matter that’s up for debate. Technically, though, the Portuguese superstar is the first to reach one billion subscribers across all channels as a result of launching his YouTube channel UR Cristiano.
Unsurprisingly, given a personal brand that transcends sport, he has instantly collaborated with other huge stars from the world of social media, including the likes of MrBeast. While the production of vlogs and writing of blog updates will be hugely assisted by his media team, there is no question that the authentic insights into the life of a global superstar interest millions.
Whether it’s a post on X, an update on his website, or a new YouTube video, everything CR7 does captures the attention of online audiences worldwide. When coupled with the fact his name trends during and after every match he plays for Portugal or club team Al Nassr, he breaks the internet more often than virtually all other men who blog. Even if blogging is far from his primary role, it looks set to serve him well long after his football career.
Ah, if only we could all start our blogging careers with such a background.
Dr. Tracy Gapin
Website: Men’s Precision Medicine. Optimizing Health, Testosterone and Longevity. X Followers: 1.4K+
The Internet serves many purposes. For men, though, the ability to seek advice and research things that they probably wouldn’t speak to their friends about is a wonderful thing. With this in mind, Dr. Tracy Gapin is arguably one of the most important male bloggers in this space.
As an experienced doctor, best-selling author, and founder of the Gapin Institute for Precision Medicine, Gapin is a trusted voice in the arena of men’s health and performance. A blog that covers many aspects of longevity and life quality attracts many readers.
The blog delves into many topics like sleep apnea, erectile dysfunction, HRT, and nutrition. While the content may not always do the highest numbers on social media, thousands are signed up to the newsletter, underlining the power of a loyal readership even if it isn’t publicly vocal. Gapin’s Ted Talks, podcasts, and VIP programs are very popular too. As one of the most respected men who blogs, the American breaks the internet in a more subtle way.
It shows, though, that male bloggers can succeed with expertise in any niche.
Dylan Fitzgerald Karsten
Website: Expert Vagabond • Adventure Travel & Photography Blog Facebook Followers: 104k+
For over a decade now, Matt Karsten has combined his work as a photographer with a passion for travel to document his experiences and advise others through his Expert Vagabond blog. With over 100,000 followers on Facebook alone, his content has gone viral multiple times.
One of his most popular posts was “40 Best Travel Jobs To Make Money Traveling The World’, which shows how his content continues to inspire many others. Whether they simply consider changing their lives or actively take the leap of faith, the blog is a key resource for them.
Karsten’s blogs range from short-form content to more in-depth features. As a photographer, there are plenty of visuals too, but his blogs hold substance too. In addition to attention from fans of the blog, the blogger has been featured by National Geographic, Lonely Planet, the New York Times, and GoPro. When looking for inspiration from the top male bloggers who create a life that is truly on their terms, Karsten is a great example of where new creatives can learn.
Gaining mass attention from something you love has to be considered a major success.
Mr. Beast
Website: MrBeast.Store | The ONLY Official Merch Store for MrBeast in the world YouTube Subscribers: 337 million +
Since joining YouTube in 2012, Mr. Beast has become one of the most recognisable faces on the planet, especially for people aged 30 and under. At this stage of his career, virtually every video upload and blog he produces is set to go viral and potentially break the internet.
This year alone, his buried alive video racked up over 57 million views in 24 hours while his latest game show has gained a lot of attention due to potential controversies. He isn’t just one of the top male bloggers and vloggers. He is probably number one – either male or female.
For further validation of his position within the blogging and influencer community, you need only look at the third-party blogs providing updates on the latest news. MrBeastnews and the Barstool Sports section to Mr. Beast gain thousands of hits themselves. However, this is nothing compared to the attention his direct blog updates gain, and this extends to updates on X and other social media platforms. He has also launched merchandise, food, and many other lines.
At 26, Mr. Beast is truly an internet phenomenon. And he shows no sign of slowing down.
Goncalo Olivier
Website: GONOLIVIER TikTok Followers: 2.3 million+
Goncalo Oliver is best known to some through his NovaMEN by Fashion Nova brand. However, his personal name carries a lot of weight too, making him one of the best male fashion bloggers for authority as well as follower numbers. He has been featured by Forbes, booHOO MAn, et al.
His content at Lisbon Fashion Week in 2021 and Milan Fashion Week 2022 are two moments of notoriety, gaining a lot of traction with new fans as well as an established fanbase. Working in the fashion sector, the majority of his content is visual, making the use of images and video.
Men flock to Olivier’s content for style inspiration as well as insights into upcoming releases both from NovaMEN and an extensive range of other brands. In addition to fashion, he delivers lifestyle advice. Whether producing content for his own platforms or working in collaboration with other bloggers or brands, his uploads never go unnoticed. After several years of residing at the top table of fashion bloggers, his voice is one of the most respected in the sector.
Although more than just a blogger, Olivier’s impact in Europe cannot be underestimated.
