Bill Gates recently stated that AI is the most significant technological update in more than ten years. He compared it to the creation of personal computers, the internet and even mobile phones.
AI is not a new concept. It has been around in one form or another for over a decade. Even before that, AI has existed as a concept in science fiction. So, what’s changed? The software has become more advanced which means that it can be used for a wide variety of roles and tasks. In essence, you can use AI to complete complex processes that were once reserved to a team of skills, trained, talented individuals. This includes writing content.
Today, it is possible to use AI to write anything from a five hundred word blog post to a full academic dissertation. It has certainly caused the scientific community to question whether restrictions and even legislation is needed to prevent this software from being used to cut corners.
But what does it mean for bloggers? In this article, we’ll explore whether you should use AI to write your blog posts, if it will benefit you and the other options that you can consider.
Benefits Of Using AI As A Blogger
There are numerous reasons why AI could be the right choice for you as a blogger. Here are some of the possibilities that you should consider.
Saves Time And Money
First, using AI could save you both time and money. On average, it will take a blogger approximately half an hour to complete a 500 word post from scratch. This includes the time it takes to research the topic, write the article and check it reaches the required standards. Using an AI tool, you can create a piece of content in seconds. This means that you will be able to focus more time on other aspects of your blog such as link building strategies.
It could also help you save a lot of money when blogging. It’s possible that you don’t write much of your own content at all. This is true for a lot of bloggers. That means that you could be spending a fortune on content creators. That won’t be an issue when you use AI software. These solutions are scalable and will suit a wide range of budgets.
Create More Content
You could also use AI to create a lot more content for your blog. The amount of content that you create will always be limited due to the amount of time you have or the money that is available in your budget. AI changes things completely and in the future it’s going to mean that a lot more people can run a blog in their spare time to gain the benefits that they are looking for. Ultimately, it’s possible to create hundreds of different pieces per day using AI.
High Quality Content
You might assume that if you use AI to create content for your blog, then it’s not going to reach the right standards that you need. However, don’t be so sure. The latest software like Chat GPT is highly advanced and as such you can get content that seems as though it has been written by a human. You can even ask an AI software to write a blog post as though it was written by an award winning writer! Though, Chat GPT is famously not 100% accurate with We’ll explore this concept a little more further down.
Know Your Audience
AI can even provide you with a better, more deeper insight into your target audience and what they are looking for when they are visiting your blog. Some AI software is capable of taking a deep dive into the preferred topics and types of content that your audience is looking for. This means that you can provide them with what they want and once again ensure that your content is valuable. This isn’t just going to help the reputation of your blog. It’s also going to improve your ranking overtime.
The Issues With AI For Bloggers
If you are thinking about using AI as a blogger, then there are some issues that you should be aware of before you commit to this possibility.
Quality Not Guaranteed
First, high quality results are not guaranteed when you use an AI tool. It does depend on the tool that you are using. While Chat GPT may be the main software people are aware of and other options like Bard are entering the market, there are many more that are inferior. As such, you need to be careful about what AI you are using and what you spend your money on.
Quality will also depend on the prompts that you provide an AI tool. More specific prompts will often lead to work that’s closer to what you want or need. However, this takes time which does defeat the purpose of using AI.
Missing The Human Touch
In one way or another AI can miss the human touch that your audience craves. It’s possible that your work is going to read as though it has been written by a robot. Or, it may read perfectly but your audience could still notice that something isn’t quite right with your new content. This impact might be similar to the way humans view symmetrical faces. Faces that are almost symmetrical are viewed as conventionally beautiful. In contrast, faces that are perfectly symmetrical are viewed as ugly and abnormal. It’s possible that if you use AI then your content will be viewed in a similar way by your audience.
The buzz around AI could also be similar to the claims about video content a few years ago. Marketers predicted that video would diminish the need for written content online. This didn’t happen and written content is as important as ever. The reason for this is that people like reading content, perhaps more than they enjoy watching videos.
It’s possible that we’ll also find people prefer reading content that has been created by a human rather than a piece of software.
Restricted By Data Sources
AI is also always going to be restricted by data sources. It can only provide the information based on the data it has. This can lead to a wide range of problems including trouble with bias. That’s why it’s always going to be important to check and assess any content created. At the very least, you may need to tweak the content.
SEO Not Included
Content created with an AI will not be optimised for SEO unless you put in the legwork. You will need to research the keywords, topics and questions that should be included. This is another reason why specific prompts are necessary which means that using AI to create content will always take more than a few seconds.
Issues With Accuracy
It is also possible that AI created content is not as accurate as it needs to be. There is a significant amount of evidence that if AI doesn’t have the answer that you are looking for it will just create the answer itself, irrespective of the facts. This could damage your blog reputation and mean it is less valuable for your audience.
Other Ways To Use AI On Your Blog
Instead of using AI to write entire articles from scratch without any input, you could use it for other purposes. For instance, you might want to use AI to check your work and ensure that it does reach the right standards that you need for your audience. There are lots of tools like this available on the market. Some are free and others are available at a premium. They could all be useful to a blogger.
You can also use AI as a research tool. The latest AI software is highly adaptable. As such, you can ask questions and even explore the work of your competitors by using the right AI software. This could provide you with the upper hand and ensure that your blog will stand out more or appeal to a wider audience.
Alternatively, you may want to think about using AI to improve on existing pieces of content. One of the best ways to improve your ranking as a blogger and ensure that you are delivering more value to your audience is to update and evolve existing pieces of content. This will ensure that your blog never feels stagnant or outdated. Prompts will allow you to use AI to fill in the gaps or ensure that your content does have the latest information. You just need to remember to check any facts and figures to ensure that they have not been pulled out of thin air by whatever software you have chosen to use.
These are just some of the ways that AI could be a vital new tool for you as a blogger, even if you are not utilising it to create or write completely fresh articles.
Ultimately, AI could be a valuable tool for bloggers and may be something that you should explore. However, you shouldn’t rely on it completely. Doing so will mean that you are likely not providing the high quality content that your audience demands. In its current form AI is best served as a supplement to the original blogging process, rather than a complete replacement.
