Need fresh style inspo in your feed? Start here.
Fashion in 2025 is all about personality. And the best way to find yours? Follow people who wear theirs well.
These are the top fashion influencers worth watching this year. They’re smart with styling, big on individuality, and totally scroll-stopping.
We’ve picked 15 names making waves right now. Whether you’re into quiet luxury, streetwear, bold colour, or everyday chic, there’s someone here for you.
Following Fashion Without the Comparison Trap
Here’s the thing about following the best fashion influencers: it can be inspiring, or slightly soul-crushing, depending on the day. The outfits are polished, the photos are flawless, and somehow even their “just threw this on” look involves £400 shoes and perfect lighting.
But remember: these feeds are curated. Even the most relatable influencers aren’t showing you their laundry piles or panic packing. That’s not the job. The job is ideas, not reality.
So if you ever feel that creeping sense of “why don’t I look like that?”, zoom out.
Fashion works best when you use it to say something that’s yours. That’s what the influencers on this list are doing, and it’s why they’re worth following.
Follow for inspiration. Not imitation.
1. Victoria Magrath (@victoria)
Former fashion lecturer. Current luxury content machine. Victoria knows her fabrics and her fonts, and it shows.
She leans into neutral tones, structured tailoring, and the kind of quiet luxury that doesn’t need shouting. If you’ve ever Googled “Is a blazer too much for brunch?”, this feed will speak to you.
One of the best fashion influencers for polished-but-wearable looks, she’s also proof that brainy and stylish can go hand in hand. Expect high-end collabs, wardrobe planning, and the odd glimpse of actual sunlight (rare, but real).
2. Bay Garnett (@baygarnett)
If your wardrobe leans vintage, or you wish it did, Bay Garnett is the blueprint.
She’s been styling secondhand since before it was called sustainable, and she hasn’t let up. Think leopard-print coats, thrifted Hermès, and fashion week runways styled entirely from Oxfam. Yes, really.
Bay isn’t one of those influencers who post fast fashion every week. Her style is about the long game, finding pieces that already exist, already work, and already have a story. It’s smart, it’s stylish, and it’s good for the planet.
Easily one of the top fashion influencers for anyone bored of the same old links-and-loungewear rotation. Her feed reminds you that good taste isn’t about budget, it’s about having an eye.
3. Amelia Liana (@amelialiana)
Soft lighting. Soft cashmere. And a soft spot for polished classics. Amelia Liana is the queen of curated calm.
Her aesthetic lives somewhere between a five-star suite and a Cotswolds weekend, elegant, cosy, and always camera-ready. Expect neutral tones, Parisian cafés, structured coats, and the kind of pearl jewellery that makes you want to fix your posture.
But there’s more to Amelia than a good flat lay. She makes high-end styling feel achievable. It’s not just look-at-my-life, it’s here’s-how-I-wear-it, with a side of coffee and charm.
If you’re after fashion content that soothes your feed instead of overwhelming it, she’s one of the must-follow fashion influencers right now. No gimmicks, no chaos, just timeless looks that actually make sense in real life.
4. Isabelle Handley-Allen (@belle.so.chic)
Need quiet luxury on a budget? Then you need Isabelle’s feed.
She’s all about smart staples and subtle styling: trench coats, loafers, crossbodies that whisper designer without shouting label. It’s classic with a Gen Z twist, less country club, more Pinterest-core.
What sets her apart is the attention to detail. Nothing feels accidental. Every outfit is planned but never try-hard, and the palette rarely strays from warm neutrals and crisp whites. A capsule wardrobe in motion.
One of the best recognised influencers for slow fashion fans and style realists. Because let’s be honest, most of us aren’t buying a new wardrobe every month. Isabelle makes you want to work with what you’ve got and want better, not more.
5. Olivia Yang (@olafflee)
Minimalism isn’t always about doing less, it’s about doing it right. And Olivia Yang absolutely does.
Her style is sleek without being cold, muted without being boring. Think clean silhouettes, layered textures, and just the right amount of effort. It’s the kind of feed that makes you reconsider everything hanging in your wardrobe, and probably half your skincare too.
There’s a lot of structure in Olivia’s softness. Every outfit feels thought-through. No throwaway trends, no panic pieces, just calm, wearable style that feels genuinely modern.
She’s one of the top fashion influencers bringing slow fashion to the algorithm-driven space, and doing it beautifully. If you’re trying to simplify your style without losing personality, Olivia’s your north star.
6. Thandi Maqubela (@thandimaq)
If you’re bored with beige, start here.
Thandi Maqubela’s feed is bold in the best way, saturated colour, standout prints, and silhouettes that do not wait politely to be noticed. She mixes textures, plays with structure, and turns getting dressed into an art form (with zero apologies).
There’s a clear creative thread running through her content. Everything looks high-fashion, but never out of reach. She proves you can go big without looking costume-y and dress up without dressing like everyone else.
Whether it’s tailoring in neon or layering tulle over denim, she gets the balance right. One of the best fashion influencers if you’re ready to swap “safe” for “statement”, and maybe have a little more fun with your wardrobe while you’re at it.
7. Rachael Keegan (@rachael__keegan)
Rachael Keegan is the friend you send outfit pics to before a date, even if she doesn’t know it.
Her style is that kind of quietly put-together that looks simple but hits every time. It’s oversized tailoring, tonal outfits, great denim, and a soft spot for sneakers that actually feel cool, not like you grabbed the nearest white pair.
She’s one of the fashion influencers who make minimalism feel modern, not rigid. Her content is clean, confident, and refreshingly chill, with just enough structure to stop it looking lazy.
There’s no overstyling here, no head-to-toe designer flexes. Just solid, wearable looks with a strong sense of self. Following her is like having a personal stylist who gets that real-life style has to work Monday to Sunday, not just in photo dumps.
8. Léna Farl (@lenafarl)
Léna Farl’s feed is proof that fashion doesn’t have to follow a formula. It can be fun, a bit weird, and still incredibly chic.
She mixes vintage finds with modern cuts, bold colours with crisp tailoring, and isn’t afraid of clashing prints or opinions. Everything she wears looks like it’s been thrifted, tailored, and styled during a conversation about cinema you half-understood. It’s cool without being cynical.
Léna’s one of the influencers for people who love fashion but don’t want to look like everyone else. There’s a sense of spontaneity in her style that feels rare and genuinely personal.
She’s not dressing to sell a trend. She’s dressing like she means it. And that makes all the difference.
9. Magdalena Maria Gontarz (@immegii)
Some influencers chase trends. Magdalena Gontarz cosies up and lets them come to her.
Her vibe is soft structure, think tailored coats with fluffy knits, tonal looks that feel styled but never stiff. There’s a focus on comfort, but don’t mistake that for laziness. Everything she posts feels considered, down to the last button.
Her feed is a gentle reminder that fashion doesn’t have to scream to make a point. She proves that subtle can be powerful, stylish, and comfortable.
Easily one of the best fashion influencers for anyone looking to make their wardrobe feel like a warm hug (with great boots). If you’re rebuilding your basics but want them to look and feel like more, follow Magdalena.
10. Indira Cachon (@indiraci)
Indira Cachon doesn’t do boring. She doesn’t really do quiet, either, and thank goodness for that.
Her looks are vibrant, bold, and completely unafraid. Bright suits? Yes. Coordinated co-ords in neon? Absolutely. Even her casual outfits feel intentional, like she’s dressing for the best version of her day, and not in a forced, Pinterest-y way.
Indira’s feed is a colour lover’s dream. She blends statement pieces with structure, and makes loud dressing look not just wearable, but kind of essential.
She’s one of the fashion influencers shaking up your scroll. If you’ve been hiding in neutral territory, her posts might just tempt you out. Fashion, after all, is meant to be fun, and Indira is here for that energy.
11. Philippa Ross (@philippabloom)
If you’ve ever tried to get dressed with one hand while holding a toddler in the other, Philippa Ross will feel like your people.
Co-founder of @wearetwinset, she’s part of the UK’s unofficial style duo for smart, wearable fashion that doesn’t demand a full-time stylist or an overflowing closet. Expect tonal outfits, clever layering, and enough denim and trench coats to build your own capsule wardrobe.
Her vibe is less runway, more school run, but always polished. It’s fashion for women who want to look put-together without having to overthink it.
Philippa is one of the best fashion influencers for making everyday clothes look elevated. If you’re done with trends that fall apart after two washes, she’s a very solid follow.
12. Aaliyah (@leesimms.x)
Aaliyah’s got that scroll-stopping style that feels totally Gen Z, in the best way.
Her feed is a mix of streetwear, slick layering, and beauty content with edge. She knows how to work a pair of cargos, but also how to switch it up with a dress that does all the talking. Every outfit feels current, but never copy-paste.
She’s one of those creators who makes even the most thrown-on looks seem curated, and there’s real creativity behind the casual vibe. Nothing feels try-hard, but you can tell she’s thought it through.
For Gen Z high-low styling, trend spotting, and a wardrobe that actually moves, Aaliyah is the fashion influencer to follow right now. Bonus: her engagement is as real as her outfits.
13. Susie Williams (@susiewilliamss)
Boho, but not the festival cliché. Susie Williams brings a slower, softer approach to fashion, and it works.
Her outfits are easy-going with a twist: loose knits, floaty layers, and accessories that feel handmade or heirloomed. You’ll find body positivity, seasonal edits, and just enough wellness content to make you want to swap your flat whites for herbal tea.
But she’s not preachy. Susie’s whole vibe is “wear what feels good”, and she actually means it. It’s not about trends or what’s selling out online. It’s about building a wardrobe that suits your lifestyle and your mood.
If you’re done with fast fashion and chasing likes, Susie makes you want to slow down and dress like it.
14. Shakeel Murtaza (@shakeel.murtaza)
Menswear content can feel… samey. Shakeel Murtaza is the exception.
His style sits somewhere between classic tailoring and contemporary edge, sharp coats, clean lines, and subtle nods to streetwear that keep things interesting. There’s nothing costume-y here. Just well-fitted, well-thought-out looks that make you want to iron something for once.
Shakeel’s feed is a masterclass in how to dress well without dressing up too much. He’s one of the few male creators making everyday menswear feel aspirational and achievable.
If you’re after outfit ideas that look like effort (but aren’t exhausting), Shakeel is one of the top fashion influencers for good taste, no fuss, and the kind of styling that works no matter who’s watching.
15. Lydia Tomlinson (@lydiajanetomlinson)
Lydia Tomlinson is the friend who always looks effortlessly put-together, even on a Monday morning.
Her style is a masterclass in modern elegance: tailored blazers, crisp shirts, and neutral tones that never feel boring. She has a knack for making high-street pieces look high-end, proving that style isn’t about labels but about how you wear them.
Lydia’s content is both aspirational and accessible. Her styling videos break down outfits in a way that makes recreating them feel doable, not daunting. It’s fashion advice without the fluff.
As one of the most followed fashion influencers in the UK, Lydia offers a fresh take on classic style. If you’re looking to elevate your everyday wardrobe with pieces that work from the office to after-work drinks, she’s a must-follow.
Wrapping it up
Whether you’re here to overhaul your wardrobe or just refresh your scroll, these top fashion influencers are setting the tone for 2025. From polished minimalism to bold, creative styling, they’re proof that good fashion doesn’t look just one way.
Follow the ones who match your vibe, or follow them all and let your style evolve along the way.
