As a blogger, you must find ways to diversify your income if you want to make a living out of this job. The Amazon Influencer Program presents one of the best opportunities to do just that. Anyone can join this program and receive money for promoting Amazon products – all you need is a social media presence, which we’ll talk about in more detail later in this guide.
While the Amazon Influencer Program is an excellent way to make money online, it comes with many questions. Obviously, the main one is simple: what is the standard Amazon influencer pay rate? You’ll find the answer in this guide, along with many other answers to key questions about this revenue-generating method.
The Amazon Influencer Program Explained
Let’s start with the basics: what is the Amazon Influencer Program, and how does it work?
Effectively, it’s a program for content creators with a social media presence. You can join it and be given the chance to promote a range of products to your followers. Once approved, Amazon lets you create something called an “Amazon Store”, where you can add different products for people to see. You have a unique link to that store, which can be shared on social media sites like Instagram, YouTube and so on.
From here, you promote the different products or brands through social media posts, linking to your Amazon Store. When someone clicks on your link and buys something through your store, you receive a commission. Commission rates range from 1% to 20%, depending on the product category. Scroll down for a full breakdown of the current Amazon Influencer Program rates.
The beauty of this program is that you get to cultivate a store based on your niche. Choose products that relate to your niche and align with your followers, increasing the likelihood of purchases happening through your store.
Is The Amazon Influencer Program The Same As Amazon Affiliates?
No! There are a couple of distinct differences between the Amazon Influencer Program and the Amazon Affiliates Program – the main one being how you earn money from either program.
Amazon Influencers only get one link to share with their audience. This link takes their followers to their unique Amazon Store, which displays all of the products they wish to promote. As an influencer, you can pick and choose the products to place on your store – and Amazon even lets you customise them into categories. For instance, you can have a section for games, a section for health products, etc. When someone visits your store and buys any of the products there, you earn money from Amazon.
By contrast, the Amazon Affiliates Program lets you attach an affiliate link to individual products. You can choose any product across Amazon and link to it in your blog content or social media posts. Amazon pays a commission when someone clicks on your affiliate link and buys that product.
If you want to learn how much money an Amazon Affiliate makes, we’ve got a comprehensive guide here for you to check out!
Both programs also give you commission on any purchases made within 24 hours of someone clicking your links, even if they buy something you didn’t feature. These are called indirect qualifying purchases and will usually have a much lower commission rate.
The best way to summarise both programs is that the Amazon Influencer Program is best for people who want to maximise their social media following and make money through this avenue. On the other hand, Amazon Affiliates is more focused on bloggers and content creators with websites. Regardless, you can join both and get the best of each program to be sure you make as much money as possible.
What Are The Amazon Influencer Program Requirements?
You don’t need to be a global social media superstar to join the Amazon Influencer Program. It’s technically open to everyone – but you must meet two key requirements:
- Possess at least one social media platform on either YouTube, Instagram, Facebook, or TikiTok. These are the only platforms Amazon Influencer supports, so it doesn’t matter if you have a strong Twitter (X) following.
- Have a decent following with good engagement on your social media platform of choice.
Unfortunately, there aren’t any clear figures or facts to define a “decent following” or “good engagement.” Amazon will screen your account when you sign up, and it will deny your application if it doesn’t meet its predetermined standards. Experts recommend you should have at least 1,000 followers on your account – or, a smaller following with lots of interactions on your posts.
We recommend giving it a go even if you’re unsure if you meet the requirements. What’s the worst that can happen? Your application will be denied, in which case you know you need to build a stronger social media presence before applying again. Amazon may even explain in your rejection email what must be done to meet their requirements.
Please keep in mind that you must sustain social media engagement to remain on this program. Amazon is prone to removing people from it if they no longer create the right amount of engagement. Remember, programs like these are designed to be mutually beneficial – you earn money, but so does Amazon! They want you to drive traffic and sales to their site; fail to do so, and they’ll kick you out without a second thought.
How To Join The Amazon Influencer Program
Click here to access the sign-up page for Amazon Influencers. The first step in joining this program is to create an Amazon account. You can either use an existing customer account or create a new one.
Next, you must connect one of your public social media accounts on these platforms:
- YouTube
- TikTok
Amazon recommends choosing the one with the most influence – in other words, the highest follower count and engagement. Keep in mind you will need a professional account on these platforms to join the Amazon Influencer Program. If you currently have a personal account, then you’ll be prompted to switch to a professional one during this process.
Connect your social media account, and then create a Storefront to promote products to your audience. You’ll need to come up with the following:
- A name for your Storefront
- A tagline
- A profile picture
- A header image
Then, you can browse Amazon and choose products to sell in your store. Make sure you choose products that align with your niche. For example, travel bloggers should link travel-related products to their stores, while food bloggers should offer a wide variety of kitchen or culinary products.
Complete the application process by clicking the “Save and Finish” button, which will put your account up for review. Amazon will work in the background to see if you’re eligible; you’ll get an email notifying you of the results and can start promoting products straight after!
How Much Does The Amazon Influencer Program Pay?
The average Amazon Influencer pay depends on the products you promote and how many people buy things after clicking your store link. Amazon has a list of product categories with commission rates for each one. This changes periodically, but here’s a current screenshot of the rates in 2025:
This table shows the commission for both the Amazon Influencer and Amazon Affiliates programs. If you’re specifically looking at how much the Amazon Influencer Program pays, then pay attention to the final two columns on the right.
The “Amazon Influencer Page” column represents commission on products bought directly from your storefront. As you can see, it’s pretty much identical to what you get through Direct Qualifying Purchases as an affiliate. Influencers will earn anything from 1% up to 20% on these purchases, which can result in some pretty lucrative earnings.
You also receive a small amount of money from “Indirect Qualifying Purchases.” This column shows what you earn if someone clicks on your link, visits your store, and then buys a product on Amazon that wasn’t listed in your store. They must do this within 24 hours of clicking your link for you to earn between 1-3% commission.
As you can see from these rates, Amazon Games presents the highest commission value, making them a great option for influencers. However, you should focus on products that fit your blogging niche. This makes it easier to promote things that your audience will be interested in, and you can be a lot more honest.
How To Maximise Commission As An Amazon Influencer
Amazon’s influencer program is one of many brilliant ways to make money as a blogger. It shouldn’t be your sole source of income – be sure to look for paid blogging opportunities, utilise Google Ads, and find other affiliate networks.
Nevertheless, you should try to get the most out of this scheme to maximise income from this specific revenue channel. While you have no control over things like commission rates, you can try these tips to increase your Amazon Influencer pay:
- Pick Products Your Audience Will Enjoy – Think about your content and what brings people to it. Then, consider some of your audience’s main pain points and how certain products can solve them. We touched on this already, but you need to align your Amazon Store with your blogging niche. It makes more sense to promote products in the same category you focus on, and you’re more likely to pique your followers’ interests.
- Promote Products You Trust – It always helps when you’ve tested a product before promoting it. This lets you give honest feedback and recommendations to your audience, building authenticity. Don’t get sucked into the idea of promoting any old thing just because it presents a good commission. Promote and list products you trust, so you know audiences are likely to buy them.
- Look For High-Value Products – Commission rates vary between categories, but expensive products present the best value. It’ll mean you get more money from every purchase, so try to find some expensive items in your niche to promote to your followers. For instance, if you’re in the home improvement niche, look for products like power tools or kitchen appliances with a high selling price.
- Grow Your Social Media Following – An Amazon Influencer is only successful when they see lots of social media engagement. Social media is a fantastic way to promote your blog, but you should also try to grow your presence on your chosen platform. Instagram makes the most sense for Amazon Influencers with blogs, so work on drawing in new followers and expanding your reach. Set up social media scheduling tools to post regular content and make more people notice your page. The more eyes on your posts, the more opportunities there are for your influencer link to be clicked on.
How Much Can You Earn From The Amazon Influencer Program In Your Blogging Niche?
Looking at the screenshots from earlier and combining the data with our tips in maximising earnings, how much can you feasibly earn from Amazon’s influencer program in your blogging niche?
Different niches have different commission rates – but that’s not the sole deciding factor. Here’s a breakdown of what you could earn from your blog:
How Much Can Fashion Bloggers Earm From The Amazon Influencer Program?
In recent times, Amazon has started selling more fashion items, rivaling some of the biggest fashion retailers on the planet. What’s more, Amazon influencers earn a brilliant 10% commission on fashion purchases, including apparel, shoes, jewelry, watches, and more.
Fashion items are also extremely easy to promote on Instagram while making supporting content from your blog. As a result, this is one of the best blogging niches with the highest earnings potential. Some fashion bloggers make between £/$1,000 – £/$5,000 a month using this program, though others may only make this in a year when starting out. With so many luxury brands now on Amazon, there’s a huge chance to make this your primary revenue stream.
How Much Can Health & Fitness Bloggers Earm From The Amazon Influencer Program?
Health and fitness influencers will likely promote products in the “Hobbies & Auto” category, which has a 6% commission rate. This is still one of the best rates, especially considering the number of fitness products on Amazon.
It paves the way to add loads of high-quality and relevant products to your Store, with a high chance of converting leads. You could also dip into the fashion category by promoting athleisure clothing or workout trainers at the juicy 10% commission.
For that reason, fitness bloggers could make between £/$500 – £$6,000 a month from this program if they work hard at it. Again, beginners are likely to only make a few hundred dollars/pounds per year, but there’s room to grow.
How Much Can Mom Bloggers Earm From The Amazon Influencer Program?
Mom bloggers may also earn money from the 10% fashion commission by recommending baby clothing or pregnancy fashion products. However, there’s also scope to promote books and kid’s toys, both of which have a 6% commission per purchase. You may even consider beauty products like anti-aging serums or creams for stretch marks, which score a 6% commission as well.
With so many categories to explore, the options are seemingly endless for mommy bloggers to make big bucks. Some of the biggest influencers on this platform are making over £/$5,000 a month with ease. Set your sights lower when you start, and you should still get close to £/$1,000 in the first year, possibly more.
How Much Can Home Improvement Bloggers Earm From The Amazon Influencer Program?
Home improvement bloggers have the advantage of tapping into an expensive market with a 7% commission. The goal is to promote some of the higher-value home improvement products, ensuring you get as much money from your commission rate as you can.
The only downside is that there aren’t many categories to branch out into, so you’re stuck promoting pretty similar products. Still, you can earn between £/$300 – £/$3,000 a month as a home improvement blogger using the influencer program.
How Much Can Travel Bloggers Earm From The Amazon Influencer Program?
There aren’t any travel-specific categories on Amazon, but travel bloggers can sell fashion items, electronics (cameras, etc.), and a few other things for a commission between 3-10%. We’ll be honest; it’s not the easiest influencer program for travel bloggers, but they still earn anywhere between £/$100 – £/$2,000 a month, depending on their following.
If you are a travel blogger, we recommend exploring more specific travel affiliate programs with better commission rates and products more tuned to your niche.
All things considered, the Amazon Influencer Program pays pretty well, depending on your niche. It’s something to set up alongside more traditional affiliate programs, as this scheme helps you monetise your social media following. At the end of the day, it’s another revenue stream to add to the many others you can get from setting up a blog!
