You’d have a hard time finding a topic that no blogs are covering. If it exists, someone has a passion they want to share. But that doesn’t mean they’re making money from it. They might not even have an audience. While starting a blog couldn’t be easier, actually making something of it is a lot tougher. In fact 33% of bloggers aren’t earning anything at all.
Making money from blogging takes hours of work every month. But if you’re capable of growing your reach and finding methods of making money that work for you, you can truly make your blog profitable. So what steps should you be taking to make that happen?
1. Dig Into Your Niche
Casual bloggers usually write about various subjects on their blogs. They’ll dive into whatever takes their fancy if their blog is just a hobby. But if you want to make money from your blog, you should rethink that approach. It’s much better to focus on a specific niche. This niche can be quite broad, like lifestyle, so it doesn’t mean your blog has to be limited to one extremely specific topic. Nonetheless, having a niche is crucial for attracting the right audience and monetizing your blog.
Understanding your niche is essential in identifying your target audience. By having a solid grasp of your blog’s purpose and function, you can determine the specific individuals who are most likely to engage with your content. This knowledge allows you to tailor your content to cater to their needs and interests.
2. Build an Email List
When you start getting people visiting your blog you want them to keep coming back. An email list is perfect for this very purpose. A newsletter gives you a channel you can use to let your readers know about your latest posts and activities. Use it to promote any services or products you might be selling in a really engaging way.
Building an email list takes time. Start by getting the sign-up process set up so that people can begin expressing their interest in your emails. As well as having a form for signing up, a couple of initial emails that will automatically be sent out after people join will be great for engaging people right away. Offering an incentive for signing up can encourage people so consider something like a free download or a discount on a service you offer.
3. Be Consistent
Consistency is key when it comes to growing the reach of your blog and earning more money from it. Regularly publishing new content is great for SEO, and bloggers typically rely on good SEO to bring in their audience. 71% of bloggers say that SEO is their most important source of traffic so it can’t be ignored.
Posting consistently keeps your existing readers engaged too. It gives you something to include in your newsletters and ensures your readers regularly have something new to read. You can build trust with your readers and turn them into dedicated followers by showing up for them.
4. Make Use of Social Media
There are many ways you can promote your blog but social media is undoubtedly one of the best options. It naturally ties into blogging with lots of ways to make use of the two things together. When you publish a new post, sharing it on social media and encouraging your readers to share it is an effective way of growing your reach.
Choosing the right social media platforms to use is just as important as using social media in the first place. If you choose the wrong options, you could be wasting your time. The most important thing is to use the social media your audience is using. That could be Facebook, Instagram, TikTok or Pinterest.
5. Get More from Your Content
Creating a blog can be a time-consuming task, but maximizing the value of your content can be extremely beneficial. One way to do this is by repurposing your content in various ways. For instance, you can use a blog post as inspiration for multiple social media posts or an infographic. You can also transform a collection of blog posts into an ebook that your subscribers can download for free.
You can even explore formats such as podcasts or videos. If you’re used to being a writer, this type of content can take some time to get used to making. But they can also be very engaging and a great way to offer something different to your audience.
6. Consider Multiple Income Streams
When you’re considering how to make money from your blog it’s worth choosing multiple ways to bring in some cash. There are several popular options for making money via blogging and combining them can increase your income. Using Google AdSense and affiliate marketing are the two most popular methods of monetizing a blog.
High-earning bloggers have a unique approach. They usually sell their own products or services through their blog, earning at least $50,000 annually. You might want to explore the possibility of using your blog to promote an online store or offer services like writing or graphic design that complement your blog’s content.
7. Create a Timeline for Growth
Having a timeline is one of the most effective ways to boost your blog audience and generate income. Setting a deadline and creating a concrete plan for monetizing your blog can provide the motivation you need to strive towards your objectives.
First things first, take a moment to ponder your goals. Figure out how much moolah you want to rake in from your blog and set a practical deadline to reach that target. Think about how you can make money from your blog and outline the necessary steps to create a timeline and calendar that will guide you towards success.
Growing the reach of your blog and subsequently your blog income takes time. But if you’re willing to put in the work you can achieve your goals.